In my region (D-A-CH) and in many parts of Europe it is very difficult to have the need of a Google/Microsoft account to log-on to Lumio™ by SMART. In the very first moment you are mentioning the names Google or Microsoft to a decision maker he/she immediately is stopping to listen to you and he/she will show you the way out.

Personally, I totally get the idea behind this strategic approach and I have no issues with this single sign on idea, BUT if SMART would provide a neutral, additional third way based on a standard e-mail address (not related to Google/Microsoft) it would help the channel here a lot to spread the word about Lumio and to get heard and get (positive) attention.